The Impart Group of Companies



About Us   Impart International Sports and Entertainment, (Impart ISE); Sports Marketing and Management consultancy. We are specialists in promotions, major events, marketing, branding and public relations. Impart ISE has worked with the Chinese Olympic Team, Federal Government initiatives and professional athletes.


Our Experience

Public Relations  
Promotions Nathan Walker
Nathan Walker is an Australian professional ice hockey player currently playing for the Hershey Bears of the American Hockey League (AHL) and was drafted in the 3rd round of the 2014 National Hockey League, (NHL) draft. Walker subsequently signed a 3 year agreement with the Washington Capitals becoming the first Australian drafted into the NHL. Internationally Walker represents Australia and first played for them at the 2011 IIHF World Championship Division II tournament, helping his team win their group and earn a promotion to Division I.
  Oran Park Raceway
Impart ISE was responsible for television creative, press and  media promotions.  We  have assisted in corporate event sponsorship and have written press releases. Impart ISE is working closely with Oran Park to jointly promote shopping centre Motor Shows events, which includes hot-laps, ticket giveaways and merchandise activities.
  Motor Shows
  Impart ISE have successfully ran Motor Shows for Erina Fair Shopping Centre. Impart ISE designed the event, which purpose was to increase casual retailer revenue and attract and entertain additional store traffic. Responsibilities included the selling  of all dealer packages, designing the media partnership and securing promotional prizes and Show Cars.
Major Events  
Promotions Beijing 2008 Bid
Impart ISE was engaged to produce a TV Special, which was the last Chinese event prior to the IOC black-out. We organized talent, scripts, sponsorships and the official reception. The show was broadcast to over 400 million people through CCTV-4. The global broadcast featured Australian Christine Anu and the cream of the Chinese entertainment industry.
  Official Welcome & Medal Celebration for Chinese Athletes in Sydney
Impart ISE, in conjunction with the Chinese Sports Foundation, wrote the opening speech for former Australian Prime Minister Bob Hawke and organised the official welcome for Chinese Athletes to Sydney 2000 Olympics at Sydney Town Hall. At the conclusion of the Games, we also helped organise the Medal Celebrations dinner at China Town.
Promotions Active Australia Day
A Federal Government initiative, Impart pitched and won the contract against some of the top foreign owned Agencies in Australia. Involved in all aspects of the concept, Impart wrote scripts to seeking major sponsors and giveaways. We not only provided creative but also all forms of  media placement and PR to ensure the message reached the masses. Co-producing the television commercial, Impart secured the talent, which included; Rob de Castella, Craig Foster, Robbie Slater and Alex Tobin.
  Texas Holdem Poker Australia
Impart ISE looks after all THPA’s marketing, advertising and promotions. The company is currently running 9 weekly prestige events on the Central Coast and is about to license nationally. We also help with sponsorship, prizes and major qualifying events where players win entry to international tournaments such as the Aussie Millions at Crown Casino in Melbourne.
Promotions Central Coast Rhinos Ice Hockey Team
Impart ISE prepared the business plan, bid strategy and document, which secured the franchise to participate in the Australian Ice Hockey League. We were responsible for producing sponsorship power points as well as doing the presentation to clients, which resulted in $120,000 secured.This included the 3 year $60,000 sponsorship deal with Blue Haven Pools. Impart ISE implemented all marketing strategies and media PR. Cross-promoting with Erina Fair retailers was also part of our customer acquisition strategy.
  Ice Hockey Australia
Impart ISE was responsible for the branding, marketing positioning and media for the IHA. Our first task was to re-brand the sport in the international market-place. This was done through a re-vamped website, merchandising line and strategic partnership with the world famous “National Hockey League” in North America. We also prepared a successful bid for a World Championship as well as secure over $100,000 in cash and contra in sponsorship for the event.
Sports Consulting  
  National Rugby League
With the ongoing challenges the NRL has experienced with their video review procedures, Impart ISE recommended, arranged and personally introduced NRL officiating and operational management to NHL senior executives and the NHL Video Situation Room in Toronto as well as a live game demonstration in New Jersey. With the NRL now moving a step closer to introducing a video referee bunker, Impart ISE look forward to further assisting the NRL with this world leading, game changing concept.
Media Technology  
Impart ISE has partnered with Wotwerx who are a fully integrated 360 Fan Engagement system for broadcasters. Wotwerx presents a Fan Engagement solution for television and stadia that revolves around the Fan experience. With Wotwerx, we also represent iPowow who are the leaders in Participation TV; a real-time platform that engages viewers and connects them with the content on the television screen. Using their second screen devices, viewers are able to interact directly with the main broadcast, commenting on the TV story and at times influencing the outcome.
Social Media  
Impart ISE is a partner with Vautograph; (“The Video Autograph”), is a social media App that provides a real-time autograph captured on video with audio, utilizing the screen interface on most modern smartphones, tablets and phablets. Available now on iTunes and Google Play.
Foundation work  
  66forty Foundation
Impart ISE is a joint founding partner of the 66 Forty Foundation, which was formed in 2011 for the purpose of acquiring, developing and distributing emerging technology to aid the developing world.
The Cricket 4 Life Foundation (C4L) is a joint initiative between the Women’s International Cricket League (WICL) and 66 Forty. A key goal for WICL is the creation of opportunity through cricket while the 66 Forty Foundation seeks to change millions of lives through technology. Cricket 4 Life is pleased to work closely with the Hobart Hurricanes of Australia’s Twenty20 cricket Big Bash League, (BBL).
Impart ISE is proud to support NELSON MANDELA DAY, launched on Mandela’s birthday on 18 July, 2009 via unanimous decision of the UN General Assembly. It was inspired by  a call Mandela made a year earlier, for the next generation to take on the burden of leadership in addressing the world’s social injustices when he said that “it is in your hands now”. It is a global movement to honour his life’s work and act to change the world for the better. Make every day a Mandela Day!

Contact Us

  Neil Frost CEO
Phone + 61 (0) 412-715-888
Rick Williams Director
Phone +61 (0) 417 926 886